Andromeda Computer - Displaying items by tag: strategies

five social media

What is the best social media strategy for your business?  

Getting results from social media is getting more and more difficult as the “noise” increases. In the US alone, about https://www.adweek.com/digital/social-media-companies/ 88% of businesses use social media for marketing purposes. That is quite a bit of competition, but with the right strategies in place, you can stand out and reach your target audience.   

In this article, I’m going to talk about five social media strategies that will grow your business in 2019, together with useful tools to help you put together each of the strategies in this list.  

1. Listen to your customers and competitors on social media: Sentione

When it comes to marketing, data has always been of utmost importance; because if you want to succeed at marketing, then you need to know who you’re marketing to, what your competitors are up to, and where your market is heading. With this knowledge, you gain the power to make better marketing decisions and create better marketing strategies.

The question is, how do you get this data for your social media strategy?

The answer: with a https://www.lilachbullock.com/social-listening-tools-2019/

There are several things that you can learn by monitoring relevant conversations happening online, depending on what your own focus is. But first, you’re going to need some software to help; one of the top social listening tools that you can try is https://sentione.com/features#listen  it will allow you to monitor keywords across social media and the web, perform market research, find relevant influencers and learn more about your audience.

  • Manage your online reputation by monitoring your brand name: catch any discussion that mentions your brand and jump into the conversation, whether it’s about customer service issues or a potential lead looking into your product.
  • Monitor competitors so that you can understand what their digital marketing is and how it’s working for them: where they’re active, how big their audience is and what types of content they create.
  • Find better influencers to collaborate with: monitor specific keywords and audiences in order to find the most popular influencers in that niche.
  • Understand your audience: who they are, where they’re from, what keywords and hashtags they use the most, what content they prefer, which social accounts they engage with the most, etc.
  • Analyze the sentiment of your audience: measure the success of a campaign beyond the conventional metrics by assessing emotional reactions.

2. Use dynamic video advertising on Facebook to boost conversions: Idomoo

Empty stone table top on white brick wall background, Template mock up for display of product

When it comes to the undisputed winners of top conversion and click-through rates, there’s no denying that video sits comfortably https://www.facebook.com/iq/articles/creative-combinations-that-work?ref=wpinsights_rd at the top of the list.   

Another huge trend happening right now has to do with personalization; personalized content is becoming increasingly important as customers clearly prefer it and it consistently leads to higher conversion rates https://www.launchwaymedia.com/blog/2018/5/14/16-statistics-that-prove-personalized-content-works and more sales.

So it definitely comes as no surprise that Facebook now allows you to create https://www.facebook.com/business/learn/facebook-create-ad-dynamic-ads Dynamic Ads, which help brands deliver personalized ad experiences using video.

But to make the most of this tool, you need to know your audience and who you’re targeting; in other words, you need data. This way, you can deliver truly personalized experiences more easily and improve your ad campaign’s conversion rates.

To help, you can use https://www.ads.idomoo.com/ a Facebook marketing partner that allows you to create dynamic video ads at scale. To give you an example of how it works, Idomoo’s personalized video engine recently powered a campaign for Auto Trader UK, whereby the Fiat 500X was shown in different contexts, such as camping, date nights and ski trips, and each creative was shown to different segments based on their Facebook interests and likes. The campaign was a huge success, yielding a 56% clickthrough lift over non-segmented video.

3. Turn your employees into brand ambassadors: Smarp

The third strategy in this list is quite different from the others I covered earlier. This one is all about boosting brand awareness and improving results by leveraging your very own employees.

Employee advocacy basically means promoting a company’s message with the help of its own employees. And social media is the perfect place for this.

Your employees might have a smaller audience, but it’s a highly engaged one; when an employee helps promote their company’s messaging, it can have a significant impact in terms of brand awareness and reach, website traffic and social media engagement.  

In order to help develop an employee advocacy campaign, take the time to plan your strategy:

  • Find ways to motivate your team to share your content and build a company culture where advocacy can grow.
  • Create clear guidelines, as you don’t want people sharing the wrong things or hindering your company’s image in any way.
  • Create and curate relevant content.
  • Develop a system that is easy to follow: employees need to be able to access content easily, as well as be able to share as quickly and efficiently as possible.

To help you actually implement your employee advocacy program, one great option is https://www.smarp.com/ This platform facilitates employee engagement and advocacy by providing an internal content hub, where employees can find all of the company’s shareable content and schedule posts for their personal social presences. It’s also a great solution for keeping tabs on what’s happening with various initiatives across departments, as well as maintaining dynamic libraries of assets and resources that commonly need to be accessed.

4. Amplify your branding on social media without a designer: PromoRepublic

I’ve talked about some very different strategies, but now I want to focus on branding – specifically, social media branding. It’s common knowledge by now that visual content drives superior engagement on social media, but posting visual content that isn’t aligned with your brand identity might actually do more harm than good.

Just like any other business presence, your social media channels should be consistent with one distinctly branded visual language. If not, you might come off like an amateur in the eyes of your audience and discourage them from trusting you or engaging with your content.

So not only do you need to make sure your content is well-designed, but you also need to make sure it’s consistent with your brand identity. This can be a real struggle if you don’t have a graphic designer ready at hand.

One solution to overcome this issue is https://promorepublic.com/ , an easy-to-use platform that helps you create branded visuals for social posts – and to schedule them with an AI-powered posting calendar. You can pull prefab assets from their constantly growing libraries of seasonal and evergreen visuals, customizing them with your own font choices, backgrounds, logos, colors and more, with just a few clicks – or you create your own from scratch.

5. Reach out to your audience one-on-one: Drift

The final social media strategy I want to talk about has to do with conversational marketing: a one-to-one approach to marketing that can actually help you learn more about your own customers but most importantly, improve your conversions overall by shortening the sales cycle.

The big focus of this marketing strategy is, of course, on the human connection and the conversations happening with your customers – delivering targeted messaging consistently and in real time. However, while social media is all about the conversation, what happens when they get to your website? Once you have a visitor on your website, how can you keep the conversation going?

One solution is to use a tool like https://www.drift.com/ , a conversational marketing platform. You can use it as an onsite or in-app chat, to help nurture audience members with discussions similar to those that take place on your various social channels.

And you can also set it up to recognize UTM parameters in your social media links, so that the system knows which channels, topics, or even specific posts prompted them to click through, triggering automated onsite chat that keeps that very same discussion moving forward.

Conclusion

There are many approaches you can take to social media marketing, but ideally, you should implement a mix of different strategies to help boost your results and leave your competitors in the dust.

Because the best way to grow your social media? It’s to experiment with new tactics, leverage data and analytics and continuously optimise your approach.  Andromeda Computer  can help you, with these strategies, we can offer advice or specialized marketing services, contact us quickly whatsapp +5804263551373 or email us This email address is being protected from spambots. You need JavaScript enabled to view it.

Published in Digital marketing
Saturday, 19 January 2019 21:23

Digital Marketing Strategies: 5 important benefits

6

 

Marketing is concerned with connecting with your target market at the right place and at the right time. We are living in a digital world and the best strategy for a business is to make efforts to connect with their customers online as that’s where they are spending most of their time. Digital platforms are no longer just limited to your regular life and are now being used for marketing purposes as well. Therefore, it is essential to understand the key benefits associated with digital marketing and realize how important it is for a business’s success. In very simple terms, this form of marketing is concerned with use of electronic media for promoting products and services.

As compared to traditional marketing, digital marketing refers to the use of methods and channels to get a proper understanding in real-time situations. This means that digital marketing gives businesses the opportunity to assess the performance and effectiveness of their marketing campaigns and make adjustments accordingly. No matter what you are selling, the techniques involved in digital marketing can be applied to any industry. It can provide you with quicker and effective results due to its interactive nature.

Some of the top benefits a business can reap through digital marketing are:

Measurable results

One of the top reasons why digital marketing has succeeded in surpassing traditional marketing is the fact that it offers measurable results. You cannot measure how many people looked at your billboard in a day or how many people read your flyer before it ended up in the recycler. On the other hand, when you opt for digital marketing strategies, you can get reliable and solid reports with numbers that tell you the how many people checked your email or even clicked on a specific link. This enables you to cut out the excess and focus on areas that give results.

Flexibility

By nature, traditional marketing has always been generic, but these days, customers are more interested in a personalized and customized journey for satisfying their needs. This is where digital marketing can be incredibly helpful because it enables you to use the preferences and interests of an individual client for sending them a unique marketing message. You can tailor messages for different groups of customers and this kind of personalization is the biggest asset you can get because it makes clients feel special and draws them in. This flexibility has particularly helped financial companies, such as fnbnorcal.com and several others that mainly rely on internet marketing for business.

  • Reach a bigger audience

You can get access to a larger and global audience by using digital marketing methods as the internet has made every country accessible. In contrast, traditional marketing is limited to a specific geographical area.

  • Low barrier to entry

Perhaps, one of the biggest problems of offline marketing methods like TV ads, billboards, and radio commercials was the fact that they came with huge price tags. This meant that most small businesses couldn’t afford to use them and that gave bigger businesses an edge. The same cannot be said for digital marketing products because you can find them in scalable size for every kind of business. This has definitely increased competition in the market because now every business can reach a larger number of people, regardless of its size.

 

Increased conversion rates

It takes only a couple of clicks to convert a customer online. People don’t have to come to your shop or pick up the phone to become customers. Now, they can find out everything about your business and its offerings right from the comfort of their home and can easily be converted into customers, as long as you use the right strategies.

Andromeda Computer, digital marketing can prove to be very valuable for a business, just contact us

 

 

 

Published in Digital marketing
Our website is protected by DMC Firewall!