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five social media

What is the best social media strategy for your business?  

Getting results from social media is getting more and more difficult as the “noise” increases. In the US alone, about https://www.adweek.com/digital/social-media-companies/ 88% of businesses use social media for marketing purposes. That is quite a bit of competition, but with the right strategies in place, you can stand out and reach your target audience.   

In this article, I’m going to talk about five social media strategies that will grow your business in 2019, together with useful tools to help you put together each of the strategies in this list.  

1. Listen to your customers and competitors on social media: Sentione

When it comes to marketing, data has always been of utmost importance; because if you want to succeed at marketing, then you need to know who you’re marketing to, what your competitors are up to, and where your market is heading. With this knowledge, you gain the power to make better marketing decisions and create better marketing strategies.

The question is, how do you get this data for your social media strategy?

The answer: with a https://www.lilachbullock.com/social-listening-tools-2019/

There are several things that you can learn by monitoring relevant conversations happening online, depending on what your own focus is. But first, you’re going to need some software to help; one of the top social listening tools that you can try is https://sentione.com/features#listen  it will allow you to monitor keywords across social media and the web, perform market research, find relevant influencers and learn more about your audience.

  • Manage your online reputation by monitoring your brand name: catch any discussion that mentions your brand and jump into the conversation, whether it’s about customer service issues or a potential lead looking into your product.
  • Monitor competitors so that you can understand what their digital marketing is and how it’s working for them: where they’re active, how big their audience is and what types of content they create.
  • Find better influencers to collaborate with: monitor specific keywords and audiences in order to find the most popular influencers in that niche.
  • Understand your audience: who they are, where they’re from, what keywords and hashtags they use the most, what content they prefer, which social accounts they engage with the most, etc.
  • Analyze the sentiment of your audience: measure the success of a campaign beyond the conventional metrics by assessing emotional reactions.

2. Use dynamic video advertising on Facebook to boost conversions: Idomoo

Empty stone table top on white brick wall background, Template mock up for display of product

When it comes to the undisputed winners of top conversion and click-through rates, there’s no denying that video sits comfortably https://www.facebook.com/iq/articles/creative-combinations-that-work?ref=wpinsights_rd at the top of the list.   

Another huge trend happening right now has to do with personalization; personalized content is becoming increasingly important as customers clearly prefer it and it consistently leads to higher conversion rates https://www.launchwaymedia.com/blog/2018/5/14/16-statistics-that-prove-personalized-content-works and more sales.

So it definitely comes as no surprise that Facebook now allows you to create https://www.facebook.com/business/learn/facebook-create-ad-dynamic-ads Dynamic Ads, which help brands deliver personalized ad experiences using video.

But to make the most of this tool, you need to know your audience and who you’re targeting; in other words, you need data. This way, you can deliver truly personalized experiences more easily and improve your ad campaign’s conversion rates.

To help, you can use https://www.ads.idomoo.com/ a Facebook marketing partner that allows you to create dynamic video ads at scale. To give you an example of how it works, Idomoo’s personalized video engine recently powered a campaign for Auto Trader UK, whereby the Fiat 500X was shown in different contexts, such as camping, date nights and ski trips, and each creative was shown to different segments based on their Facebook interests and likes. The campaign was a huge success, yielding a 56% clickthrough lift over non-segmented video.

3. Turn your employees into brand ambassadors: Smarp

The third strategy in this list is quite different from the others I covered earlier. This one is all about boosting brand awareness and improving results by leveraging your very own employees.

Employee advocacy basically means promoting a company’s message with the help of its own employees. And social media is the perfect place for this.

Your employees might have a smaller audience, but it’s a highly engaged one; when an employee helps promote their company’s messaging, it can have a significant impact in terms of brand awareness and reach, website traffic and social media engagement.  

In order to help develop an employee advocacy campaign, take the time to plan your strategy:

  • Find ways to motivate your team to share your content and build a company culture where advocacy can grow.
  • Create clear guidelines, as you don’t want people sharing the wrong things or hindering your company’s image in any way.
  • Create and curate relevant content.
  • Develop a system that is easy to follow: employees need to be able to access content easily, as well as be able to share as quickly and efficiently as possible.

To help you actually implement your employee advocacy program, one great option is https://www.smarp.com/ This platform facilitates employee engagement and advocacy by providing an internal content hub, where employees can find all of the company’s shareable content and schedule posts for their personal social presences. It’s also a great solution for keeping tabs on what’s happening with various initiatives across departments, as well as maintaining dynamic libraries of assets and resources that commonly need to be accessed.

4. Amplify your branding on social media without a designer: PromoRepublic

I’ve talked about some very different strategies, but now I want to focus on branding – specifically, social media branding. It’s common knowledge by now that visual content drives superior engagement on social media, but posting visual content that isn’t aligned with your brand identity might actually do more harm than good.

Just like any other business presence, your social media channels should be consistent with one distinctly branded visual language. If not, you might come off like an amateur in the eyes of your audience and discourage them from trusting you or engaging with your content.

So not only do you need to make sure your content is well-designed, but you also need to make sure it’s consistent with your brand identity. This can be a real struggle if you don’t have a graphic designer ready at hand.

One solution to overcome this issue is https://promorepublic.com/ , an easy-to-use platform that helps you create branded visuals for social posts – and to schedule them with an AI-powered posting calendar. You can pull prefab assets from their constantly growing libraries of seasonal and evergreen visuals, customizing them with your own font choices, backgrounds, logos, colors and more, with just a few clicks – or you create your own from scratch.

5. Reach out to your audience one-on-one: Drift

The final social media strategy I want to talk about has to do with conversational marketing: a one-to-one approach to marketing that can actually help you learn more about your own customers but most importantly, improve your conversions overall by shortening the sales cycle.

The big focus of this marketing strategy is, of course, on the human connection and the conversations happening with your customers – delivering targeted messaging consistently and in real time. However, while social media is all about the conversation, what happens when they get to your website? Once you have a visitor on your website, how can you keep the conversation going?

One solution is to use a tool like https://www.drift.com/ , a conversational marketing platform. You can use it as an onsite or in-app chat, to help nurture audience members with discussions similar to those that take place on your various social channels.

And you can also set it up to recognize UTM parameters in your social media links, so that the system knows which channels, topics, or even specific posts prompted them to click through, triggering automated onsite chat that keeps that very same discussion moving forward.

Conclusion

There are many approaches you can take to social media marketing, but ideally, you should implement a mix of different strategies to help boost your results and leave your competitors in the dust.

Because the best way to grow your social media? It’s to experiment with new tactics, leverage data and analytics and continuously optimise your approach.  Andromeda Computer  can help you, with these strategies, we can offer advice or specialized marketing services, contact us quickly whatsapp +5804263551373 or email us This email address is being protected from spambots. You need JavaScript enabled to view it.

Published in Digital marketing
Saturday, 19 January 2019 22:42

Social Media Management : 5 Advantages

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Over the past few years, businesses big and small have been forced to ask themselves where social media fits as part of their larger marketing mix. Enterprise level businesses might be considering relegating social management to their in-house marketing departments or hiring a new full-time employee to manage their social media marketing. Both of these solutions have some serious flaws that can be solved by hiring an outside social media management company. Here are five advantages of hiring a social media management company for your business.

1. Expertise

Social media is a rapidly changing world, and information about management tools, optimization strategies, outreach programming, and platform changes comes out daily. Staying on top of best practices and upcoming changes is critical to making sure your company is taking advantage of opportunities for your brand as well as maintaining a professional appearance. Simply lumping social media into your current marketing departments other responsibilities will make all of their efforts suffer; it takes dedication and discipline to stay up-to-date on the social sphere and manage growing communities. Most large businesses hire social management out as part of their ad agencies duties or by bringing on a dedicated community manager. Bringing on a social media management company is a solution that keeps your outward-facing presences updated and professional, without your marketing department taking a hit to productivity or adding an extra employee.

2. Dedication

That brings us to our next advantage, dedication. A social media management company can provide you with multiple touches on your brand, increasing brand monitoring and response efforts as well as providing a 24/7 hand at the till. Since the main focus of the company will be to manage your social presence, brand opportunities won’t get lost in the sauce. A real-time and scalable crisis-management team on guard can quiet the cries of an upset customer before they raise an angry mob.

3. Outside-the-box perspective

An outside social media management company can bring insights to your business that you wouldn’t discover when managing things in-house. This includes drawing on experience with other clients (more on this later) as well as the fresh minds they apply to the problem. By having an unorthodox viewpoint, they can also point out opportunities that your brand might have otherwise missed. Divergent thinking means more potential solutions, increasing your businesses chance of making the best decisions. If you only looked within for advice you’d end up making a lot of the same mistakes.

4. It Saves Money

This one seems backwards, but hiring a social media management company is going to save your business money. Rolling social into the duties of a marketing branch will end up only costing your marketing and your social media management. The fact is that monitoring, responding to, and updating social presences as well as researching and surfacing opportunities to grow your community is a full-time position. Thankfully, many businesses already recognize the burden of work up-front, and look to hire a full-time staff member for that purpose. The problem with this approach is that it will inevitably cost you far more and give you much less. Beyond the on-paper costs of a salary and benefits for your new worker, you’ll have to absorb the hidden costs like training and company perks that fall elsewhere in the budgeting mix. You’ll end up with is a single, albeit capable, team member to direct your efforts. By bringing in a company that specializes in social media management, you can expect a department that is capable of scalable response and you’ll get the benefits of the entire companies efforts, not just a single individual. For the same reason that you bring in an advertising agency to help create your branding and ads, you should bring in a social media management company to select your channels, build your audience, and optimize your content.

5. Experience

There is currently a dizzying array of tools and softwares designed for simply managing day-to-day social media activities and monitoring. A social media management company will be well versed in the available tools and be able to custom-tailor a selection that fits your businesses goals. They also can provide you with the benefit of software above your punching weight that they use for multiple clients. These are hidden costs of social media management that are absorbed into the cost of hiring a management company. Additionally, your enterprise will benefit from the experience with other clients that social media management companies have had, as well as their knowledge of research tools and awareness of competitors. These are all hidden benefits only available by outsourcing your social media needs to a company who specializes in the field. This experience also means that what might be an unexpected hurdle for your corporation will be a challenge that has been dealt with by your management company before.

These reasons only scratch the surface of the benefits your business receives by hiring a management company for your social presence. Companies that specialize in several areas can bring those perspectives to your social presence in ways that a standalone manager or management company might not consider. The added effect of these advantages, plus the potential cost savings compared to other solutions, makes hiring a social media management company a no-brainer.

 

What do you think now about the management of social networks? Are you interested in obtaining the benefits of relying on an experienced agency like ours? contact us:

Published in Digital marketing
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